Your privacy is important to us. At Kotoo, we use a few principles to guide us in how we handle your privacy:
Does the information we are collecting and storing help us to help you lower your impact on the planet?
If it were our information, how would we want it to be handled?
To that end, we abide by the following:
We are thoughtful about the personal information we ask you to provide and the personal information that we collect about you through the operation of our services.
We store personal information only for as long as we have a reason to keep it.
We do our best to eliminate or ignore information that we don’t need to operate our services. For example, there are no ulterior motives for access to your bank accounts other than to make sustainability calculations as easy as possible for you.
Who We Are and What This Policy Covers
Howdy! We are the folks behind a variety of products and services designed to allow anyone — from consumers, to small business owners, and enterprises — know and act on their sustainability.
websites and web applications(including kotoo.earth);
mobile applications (including the Kotoo mobile app for Android and
Below we explain how we collect, use, and share information about you, along with the choices that you have with respect to that information.
Information We Collect
We only collect information about you if we have a reason to do so — for example, to provide our Services, to communicate with you, or to make our Services better.
We collect this information from three sources: if and when you provide information to us, automatically through operating our Services, and from outside sources. Let’s go over the information that we collect.
Information You Provide to Us
It’s probably no surprise that we collect information that you provide to us directly. Here are some examples:
ask for basic information from you in order to set up your account.
For example, we require individuals who sign up for a Kotoo.earth
account to provide a username, email address, address (for shipping
calculations), phone number (so that we may occasionally contact you
to improve Kotoo) and password— and that’s it. You may
provide us with more information — like what type of housing
you live in and other information you want to share to make our
recommendations more accurate— but we don’t require that
information to create a Kotoo account.
you have an account with us, we collect the information that you
provide for your account profile.
and contact information:
you buy something from us, we’ll collect information to
process those payments and contact you. If you buy something from us
— a subscription to a Kotoo.earth plan, carbon offsets, or
consulting services you’ll provide additional personal and
payment information like your name, credit card information, and
contact information. We also keep a record of the purchases you’ve
made. You may also provide us with your bank account information to
enable automatic footprint analysis.
might provide us with information about you in draft and published
content (a blog post or comment that includes biographic information
about you, or any media or files you upload).
with us (hi there!):
may also provide us with information when you respond to surveys,
communicate with our Engineers about a support question, or sign up
for a newsletter. When you communicate with us via form, email,
phone, comment, or otherwise, we store a copy of our communications
(including any call recordings as permitted by applicable law).
you apply for a job with us — awesome! You may provide us with
information like your name, contact information, resume or CV, and
work authorization verification as part of the application process.
Information We Collect Automatically
We also collect some information automatically:
most online service providers, we collect information that web
browsers, mobile devices, and servers typically make available,
including the browser type, IP address, unique device identifiers,
language preference, referring site, the date and time of access,
operating system, and mobile network information. We collect log
information when you use our Services.
collect information about your usage of our Services. For example,
we collect information about the actions that site administrators
and users perform on a site using our Kotoo services — in
other words, who did what and when (e.g., [Kotoo username] added
“[account]” at [time/date]). We also collect information
about what happens when you use our Services along with information
about your device (e.g., screen size, name of cellular network, and
mobile device manufacturer). We use this information to, for
example, provide our Services to you, get insights on how people use
our Services so we can make our Services better, and understand and
make predictions about user retention.
may determine the approximate location of your device from your IP
address. We collect and use this information to, for example,
calculate how many people visit our Services from certain geographic
regions. We may also collect information about your precise location
via our mobile apps if you allow us to do so through your mobile
device operating system’s permissions.
with other accounts:
collect some information about your interactions with other account
page’s while you are logged in to your account with us.
from cookies & other technologies:
cookie is a string of information that a website stores on a
visitor’s computer, and that the visitor’s browser
provides to the website each time the visitor returns. Kotoo uses
cookies to help us identify and track visitors, usage, and access
preferences for our Services, as well as track and understand email
campaign effectiveness. For more information about our use of
cookies and other technologies for tracking, including how you can
Information We Collect from Other Sources
We may also get information about you from other sources. For example, if you create or log in to your Kotoo account through another service (like Google) or if you connect your website or account to a social media service (like Facebook), we’ll receive information from that service (e.g., your username, basic profile information, friends list) via the authorization procedures for that service. The information we receive depends on which services you use or authorize and what options are available.
Third-party services may also give us information, like mailing addresses for individuals who are not yet our users (but we hope will be!). We use this information for marketing purposes like postcards and other mailers advertising our Services.
How and Why We Use Information
Purposes for Using Information
We use information about you for the purposes listed below:
provide our Services.
example, to improve our sustainability algorithms, recommendations,
provide customer service, process payments, and verify user
ensure quality, maintain safety, and improve our Services.
example, by providing automatic upgrades and new versions of our
Services. Or, for example, by monitoring and analyzing how users
interact with our Services so we can create new features that we
think our users will enjoy and that will help them create and manage
websites more efficiently or make our Services easier to use.
market our Services and measure, gauge, and improve the
effectiveness of our marketing.
example, by targeting our marketing messages to groups of our users
(like those who have a particular plan with us or have been users
for a certain length of time), advertising our Services, analyzing
the results of our marketing campaigns (like how many people
purchased a paid plan after receiving a marketing message), and
understanding and forecasting user retention.
protect our Services, our users, and the public.
example, by detecting security incidents; detecting and protecting
against malicious, deceptive, fraudulent, or illegal activity;
fighting spam; complying with our legal obligations; and protecting
the rights and property of Kotoo and others, which may result in us,
for example, declining a transaction or terminating Services.
fix problems with our Services.
example, by monitoring, debugging, repairing, and preventing issues.
customize the user experience.
example, to personalize your experience by serving you relevant
notifications and advertisements for our Services, recommending
content to reduce your sustainable impact.
communicate with you.
example, by emailing you to ask for your feedback, share tips for
getting the most out of our products, or keep you up to date on
Kotoo; texting you to verify your payment; or calling you to share
offers and promotions that we think will be of interest to you. If
you don’t want to hear from us, you can opt out of marketing
communications at any time. (If you opt out, we’ll still send
you important updates relating to your account.)
recruit and hire new employees.
example, by evaluating job applicants and communicating with them.
Legal Bases for Collecting and Using Information
A note here for those in the European Union about our legal grounds for processing information about you under EU data protection laws, which is that our use of your information is based on the grounds that:
(1) The use is necessary in order to fulfill our commitments to you under the applicable terms of service or other agreements with you or is necessary to administer your account — for example, in order to enable access to our website on your device or charge you for a paid plan; or
(2) The use is necessary for compliance with a legal obligation; or
(3) The use is necessary in order to protect your vital interests or those of another person; or
(4) We have a legitimate interest in using your information — for example, to provide and update our Services; to improve our Services so that we can offer you an even better user experience; to safeguard our Services; to communicate with you; to measure, gauge, and improve the effectiveness of our advertising; and to understand our user retention and attrition; to monitor and prevent any problems with our Services; and to personalize your experience; or
(5) You have given us your consent — for example before we place certain cookies on your device and access and analyze them later on.
How We Share Information
We share information about you in limited circumstances, and with appropriate safeguards on your privacy. These are spelled out below, as well as in the section called Ads and Analytics Services Provided by Others:
and independent contractors:
may disclose information about you to our subsidiaries and
independent contractors who need the information to help us provide
our Services or process the information on our behalf. We require
our subsidiaries and independent contractors to follow this Privacy
Policy for any personal information that we share with them.
may share information about you with third-party vendors who need
the information in order to provide their services to us, or to
provide their services to you or your site. This includes vendors
that help us provide our Services to you (like payment
providers that process your credit and debit card information, fraud
prevention services that allow us to analyze fraudulent payment
transactions, cloud storage services, postal and email delivery
services that help us stay in touch with you, customer chat and
email support services that help us communicate with you,
registrars, registries; those that assist us with our marketing
efforts (e.g., by providing tools for identifying a specific
marketing target group or improving our marketing campaigns, and by
placing ads to market our services); those that help us understand
and enhance our Services (like analytics providers); those that make
tools to help us run our operations (like programs that help us with
task management, scheduling, word processing, email and other
communications, and collaboration among our teams); other
third-party tools that help us manage operations; and companies that
make products available on our websites, who may need information
about you in order to, for example, provide technical or other
support services to you. We require vendors to agree to privacy
commitments in order to share information with them.
and regulatory requirements:
may disclose information about you in response to a subpoena, court
order, or other governmental request.
protect rights, property, and others:
may disclose information about you when we believe in good faith
that disclosure is reasonably necessary to protect the property or
rights of Kotoo, third parties, or the public at large. For example,
if we have a good faith belief that there is an imminent danger of
death or serious physical injury, we may disclose information
related to the emergency without delay.
connection with any merger, sale of company assets, or acquisition
of all or a portion of our business by another company, or in the
unlikely event that Kotoo goes out of business or enters bankruptcy,
user information would likely be one of the assets that is
transferred or acquired by a third party. If any of these events
information and the party receiving your information may continue to
may share and disclose information with your consent or at your
direction. For example, we may share your information with third
parties when you authorize us to do so, like when you connected your
site to a social media service.
or de-identified information:
may share information that has been aggregated or de-identified, so
that it can no longer reasonably be used to identify you. For
instance, we may publish aggregate statistics about the use of our
Services, or share a hashed version of your email address to
facilitate customized ad campaigns on other platforms.
you send us a request for assistance (for example, via a support
email or one of our other feedback mechanisms), we reserve the right
to publish that request in order to clarify or respond to your
request, or to help us support other users.
We are not in the business of selling user’s financial data to companies that want to spam you with marketing emails. However, we are in the business of helping sustainable products succeed and may share aggregated information to companies to allow them to build better products. For example, we may share information about what type of users buy certain kinds of products so long as you can’t be targeted directly.
Under a new California law, the California Consumer Privacy Act (“CCPA”), some personalized advertising you see online and on our services might be considered a “sale” even though we don’t share information that identifies you personally, like your name or email address, as part of our advertising program.
Information Shared Publicly
Information that you choose to make public is — you guessed it — disclosed publicly to other Kotoo account holders.
That means information like your account profile, posts, other content that you make public on your account, and your “Likes” and comments on other accounts or forums are all available to others — and we hope they get a lot of views!
For example, the photo that you upload to your account profile, or a default image if you haven’t uploaded one, is your avatar. Your avatar, along with other public profile information, displays alongside the comments and “Likes” that you make on other users’ accounts or posts while logged in to your Kotoo account. Your avatar and public profile information may also display with your comments and “Likes.”
Please keep all of this in mind when deciding what you would like to share publicly.
How Long We Keep Information
We currently do not actively discard information but we do not intend to keep information about you when it’s no longer needed for the purposes for which we collect and use it — described in the section above on How and Why We Use Information — and we’re not legally required to keep it.
For example, we keep the web server logs that record information about a visitor to one of Kotoo’s websites, like the visitor’s IP address, browser type, and operating system. We retain the logs in order to, among other things, analyze traffic to Kotoo’s websites and investigate issues if something goes wrong on one of our websites.
We keep information in order to assist in benchmarking users against other similar users and vendors for as long as Kotoo exists or it is no longer needed. Your information may be completely deleted by emailing firstname.lastname@example.org when you delete your account.
While no online service is 100% secure, we work very hard to protect information about you against unauthorized access, use, alteration, or destruction, and take reasonable measures to do so. We monitor our Services for potential vulnerabilities and attacks.
You have several choices available when it comes to information about you:
the information that you provide:
you have an account with us, you can choose not to provide the
optional account information, profile information, and transaction
and billing information. Please keep in mind that if you do not
provide this information, certain features of our Services may not
access to information on your mobile device:
mobile device operating system should provide you with the option to
discontinue our ability to collect stored information or location
information via our mobile apps. If you choose to limit this, you
may not be able to use certain features.
out of marketing communications:
may opt out of receiving promotional communications from us. Just
follow the instructions in those communications or let us know. If
you opt out of promotional communications, we may still send you
other communications, like those about your account and legal
your browser to reject cookies:
this time, Kotoo does not respond to “do not track”
signals across all of our Services. However, you can usually
choose to set your browser to remove or reject browser cookies
before using Kotoo’s websites, with the drawback that certain
features of Kotoo’s websites may not function properly without
the aid of cookies.
we’d be very sad to see you go, you can close your account if
you no longer want to use our Services. Please keep in mind that we
may continue to retain your information after closing your account,
as described in How Long We Keep Information above — for
example, when that information is reasonably needed to comply with
(or demonstrate our compliance with) legal obligations such as law
enforcement requests, or reasonably needed for our legitimate
If you are located in certain parts of the world, including California and countries that fall under the scope of the European General Data Protection Regulation (aka the “GDPR”), you may have certain rights regarding your personal information, like the right to request access to or deletion of your data.
European General Data Protection Regulation (GDPR)
If you are located in a country that falls under the scope of the GDPR, data protection laws give you certain rights with respect to your personal data, subject to any exemptions provided by the law, including the rights to:
access to your personal data;
correction or deletion of your personal data;
to our use and processing of your personal data;
that we limit our use and processing of your personal data; and
portability of your personal data.
You also have the right to make a complaint to a government supervisory authority.
California Consumer Privacy Act (CCPA)
The California Consumer Privacy Act (“CCPA”) requires us to provide California residents with some additional information about the categories of personal information we collect and share, where we get that personal information, and how and why we use it.
The CCPA also requires us to provide a list of the “categories” of personal information we collect, as that term is defined in the law, so, here it is. In the last 12 months, we collected the following categories of personal information from California residents, depending on the Services used:
(like your name, contact information, and device and online
information (your billing information and purchase history, for
protected by law (for example, you might provide your gender as part
of a research survey for us);
or other electronic network activity information (such as your usage
of our Services);
data (such as your location based on your IP address);
electronic, visual or similar information (such as your profile
picture, if you uploaded one);
or employment-related information (for example, information you
provide in a job application); and
we make (such as likelihood of retention or attrition).
You can find more information about what we collect in the Information We Collect section above.
We collect personal information for the business and commercial purposes described in the How and Why We Use Information section. And we share this information with the categories of third parties described in the Sharing Information section.
If you are a California resident, you have additional rights under the CCPA, subject to any exemptions provided by the law, including the right to:
to know the categories of personal information we collect, the
categories of business or commercial purpose for collecting and
using it, the categories of sources from which the information came,
the categories of third parties we share it with, and the specific
pieces of information we collect about you;
deletion of personal information we collect or maintain;
out of any sale of personal information; and
receive discriminatory treatment for exercising your rights under
The CCPA & Personalized Advertising in Our Ads Program
The personal information we share includes online identifiers; internet or other network or device activity (such as cookie information, other device identifiers, and IP address); and geolocation data (approximate location information from your IP address). These disclosures may be considered a “sale” of information under the CCPA. We do not sell (or share) information through our ads program that identifies you personally, like your name or contact information. You can opt out by emailing email@example.com
Contacting Us About These Rights
If you’d like to contact us about one of the other rights email us at firstname.lastname@example.org
When you contact us about one of your rights under this section, we’ll need to verify that you are the right person before we disclose or delete anything. For example, if you are a user, we will need you to contact us from the email address associated with your account. You can also designate an authorized agent to make a request on your behalf by giving us written authorization. We may still require you to verify your identity with us.
How to Reach Us
Other Things You Should Know (Keep Reading!)
Ads and Analytics Services Provided by Others
Third-Party Software and Services
That’s it! Thanks for reading.